Silver Cross is the name of British heritage renowned for quality and true style with extraordinary attention to detail
We are the proud premier retailer of this iconic brand with a selection of contemporary prams from the future proof Wave, to the latest models of Reef and Dune, which are superb on features and quality
Since William Wilson wheeled out the first coach-built model from his Yorkshire workshop at Silver Cross Street, Leeds in 1877, generations have given their children a daily look at the world from prams and pushchairs bearing the famous logo.
Today, the name still stands for all those principles that William would have held dear. Uncompromising quality. Painstaking craftsmanship. Practical design.
They have a saying at Silver Cross: “There is no secret to making the world’s finest prams – Just take 130 years of experience and add the finest materials; the rest is easy.”