Your Go-To Destination
For Baby Essentials

Trusted By All Your Favourite Brands

We are proud to be one of the very few authorised online retailers for renowned brands such as Silver Cross, Egg, Oyster, Mamas & Papas, Venicci, iCandy, & Bugaboo.

We’re Your Top UK Supplier Of Quality Baby Products

Our goal is to be your number one choice for baby 'wheels', car seats, furniture, and goods. We understand that your satisfaction is paramount, and we strive to meet and exceed your expectations with every interaction.

Years Experience

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We bring 25+ years of excellence
in baby products

Key Brands

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All your favourite brands under
one roof

Happy Customers

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Over 1,000 customers trust and
value our products

Access Exclusive Offers From Top Brands

We take great pride in being among the select few authorized online retailers for distinguished brands including Silver Cross, Egg, Oyster, Mamas & Papas, Venicci, iCandy, and Bugaboo. As ‘Premium’ stockists for the UK, we offer exclusive access to the full backing of the manufacturer, including direct after-sales care and full-term warranties. This is a privilege not all baby sites can provide with their purchases.

Personalised Service From Our Family To Yours

At Affordable Baby, you’re not just dealing with sales or telephone staff; you’re engaging directly with the Owners/Directors and our long-serving ‘family’ members. Our commitment to your satisfaction is personal, and we aim to ensure that you’re fully satisfied and eager to ‘spread the word’ about your positive experience.

Recognised Stockist By Leading Baby Brands

Platinum Stockists

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As a Platinum Cybex stockist, we uniquely offer the full range online and in-store.

One Of Few Multi Channel Retailer

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We are one of the select few Flagship Stores for Silver Cross, providing exclusive online access to their full range.

Premium Stockist Retailer

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Affordable Baby is a Premium stockist retailer for Mamas & Papas, offering their top-quality products.

One Of A Few Flagship Stores

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We are one of the few Flagship Stores for egg and Oyster 3 by BabyStyle.

We Are Amabassador Stores

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We’re proud to be an Ambassador Store for both Venicci and iCandy, offering exclusive access to their premium products.